If it seeks to challenge the search-engine
giant Google, a start-up needs to be especially daring and have more than a
little chutzpah. But it also needs to believe that its product is truly a global
leader in its field. Adam Singolda, the CEO and founder of Israeli start-up
Taboola, is a perfect example of this. He recently said in an interview on
Bloomberg TV that Google should fear his company. To explain this declaration,
we need to understand the problem that Taboola solves for publishers, and the
rapid growth it has enjoyed as a result.
Founded in 2007,Buyreplicashoesat Great Prices. Taboola has developed a platform for what it calls "personalized on-site video recommendations." After a user watches a video online, or reads an article that contains a video, Taboola recommends other videos and content that user may like. Taboola does not gather personal information about users,Large selection of authentic hublotwatch available. nor does it identify them via social networks. As such, its recommendations are based on a combination of several factors, the most ones being: context, or content related to the subject matter of the video; similar behavior by other users; trending topics on social networking sites in the same geographic area as the user; and personalized compatibility -- for example, ensuring that a Web surfer who never watches long films is only recommended shorter clips. Today, Taboola's search engine, Taboola EngageRank,we have a ability to offer different colors and benebags sports shoes, provides 800 million daily recommendations – up from 500 million daily recommendations in June.
Among the publishers using Taboola's technology are the Wall Street Journal, Bloomberg Businessweek, CNN, the Washington Post, The New York Times, Thomson Reuters and OMS, Germany's network of news sites. In 2011, the number of publisher clients using Taboola's services grew by 1,400 percent.
"Content is meaningless if people don't see it," says Singolda in a telephone interview from New York, where his company's headquarters are located. "Seinfeld succeeded because 76 million people watched the series finale and turned it into the world's most successful TV program." Content providers' greatest need is for people to see their content, says Singolda, adding that, "Content is king only if there is a kingdom." That's where Taboola comes into the picture: It helps publishers match the right content to the right users, and helps generate page views.
According to Taboola, there is a 50-fold difference between the number of people who read an article and the number people who view its video content.Welcome to guccimenshoes Online Store. Publishers have a lot to gain from technology that increases the number of views of video content. The world of Internet videos is growing at a dizzying pace and ad revenues from videos are also significantly higher. Singolda says that video ads on top-tier websites sell for $25-50 per thousand views, compared to $2-5 per thousand views on banners on the same websites – an enormous gap.
Founded in 2007,Buyreplicashoesat Great Prices. Taboola has developed a platform for what it calls "personalized on-site video recommendations." After a user watches a video online, or reads an article that contains a video, Taboola recommends other videos and content that user may like. Taboola does not gather personal information about users,Large selection of authentic hublotwatch available. nor does it identify them via social networks. As such, its recommendations are based on a combination of several factors, the most ones being: context, or content related to the subject matter of the video; similar behavior by other users; trending topics on social networking sites in the same geographic area as the user; and personalized compatibility -- for example, ensuring that a Web surfer who never watches long films is only recommended shorter clips. Today, Taboola's search engine, Taboola EngageRank,we have a ability to offer different colors and benebags sports shoes, provides 800 million daily recommendations – up from 500 million daily recommendations in June.
Among the publishers using Taboola's technology are the Wall Street Journal, Bloomberg Businessweek, CNN, the Washington Post, The New York Times, Thomson Reuters and OMS, Germany's network of news sites. In 2011, the number of publisher clients using Taboola's services grew by 1,400 percent.
"Content is meaningless if people don't see it," says Singolda in a telephone interview from New York, where his company's headquarters are located. "Seinfeld succeeded because 76 million people watched the series finale and turned it into the world's most successful TV program." Content providers' greatest need is for people to see their content, says Singolda, adding that, "Content is king only if there is a kingdom." That's where Taboola comes into the picture: It helps publishers match the right content to the right users, and helps generate page views.
According to Taboola, there is a 50-fold difference between the number of people who read an article and the number people who view its video content.Welcome to guccimenshoes Online Store. Publishers have a lot to gain from technology that increases the number of views of video content. The world of Internet videos is growing at a dizzying pace and ad revenues from videos are also significantly higher. Singolda says that video ads on top-tier websites sell for $25-50 per thousand views, compared to $2-5 per thousand views on banners on the same websites – an enormous gap.
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