2012年7月19日 星期四

The Target Market Of High-End Watches?

The luxury watch industry is about, well just that; luxury. We are talking about items which have a utilitarian value, but are concerned with being something beyond mere tools… and flirt with the notion of being status symbols for those who already have a high status.A replicauhrensalesonlinefederal appeals court on Thursday upheld the conviction of Karen Sypher, The concept of luxury is often defined by the person you are asking, but is generally considered to be something between “the highest quality and exclusivity possible without regard for price,Buychristianlouboutinshoes direct from us at low prices,” and “expensive and unnecessary, mainly consumed or acquired by those with extra wealth.” I prefer to think of luxury as mostly applying to the former definition – but that isn’t always the case.

Luxury watches are status symbols, and are often priced as such. Most high-end brands subscribe to and further this notion with impunity. People often ask the question “why is this watch so much money?” The best answer is often “because it can be.” The wealthy target market of high-end watches wants to buy something that they feel is worth a lot of money. Why? Well because only someone with a lot of money could feasibly wear one. They are in fact choosing to pay for a certain degree of exclusivity. Clever and innovative Swiss watch brand Hublot knows and executes this principle very well.

You can use a recent event Hublot hosted to almost illustrate the concept of how wealthy self-appointed luxocrats are the prime target demographic of the highest end watch companies. In celebrating another new limited edition watch, Hublot traveled to a hotel in Costa Smeralda and had a party with a private concert from Elton John.Official IWC store with full collection of Men's and ladies'rolexwatches available to buy online with 0% finance available.

Costa Smeralda is a luxurious getaway location in Sardinia which prides itself on expensive rooms and exclusive guests. Hublot playful stroked the ego of its regulars with a new set of limited edition watches (for men and women) in 18k red gold with white trim. Limited to 100 pieces each, they are purchasable tokens for ‘Smeraldian’ socialites who fancy a bit of the good life. Hublot’s bold and quite true statement sums up its message to this demographic with the new timepieces.Buy Tag Heuer watches online,We also supply all kinds of piagetwatches watch such as replica Bell&Ross, “This elitist watch is the perfect reflection of the temperament of the beautiful A-list people who make Costa Smeralda what it is.”

The serious message is more than a crowd pleasing speech. It is an unfiltered marketing and sales plan, which has done remarkably well for Hublot and many luxury brands like it.From Jessica Simpson Pumps to LAMB Pumpsjacketswonder, It goes to show that in a world people were there is a large wealth gap between the rich and poor, if you want to make a successful luxury product and profit, it isn’t hard to choose value over volume. While the term “elitist” doesn’t always have a positive connotation associated with it, you can be sure that those who are want to buy nice things that other people can’t have. So it might be best to make a luxury watch that appeals to them, or someone else surely will.

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