2012年7月11日 星期三

Do New Shoes Have to Hurt?

The new shoes feel tight around the toes, they rub at the heel, and they pinch with every step. They felt great at the store. What happened?

It's the dreaded break-in period, when a new shoe rubs against tender feet, causing blisters and abrasions, until shoe and foot find a way to conform to each other in harmony.

While shoe brands are reluctant to discuss it, dress shoes—even well-fitted ones—generally require some breaking-in for at least the first few wearings. L.L. Bean includes disclaimer cards with purchases of its "handsewn" footwear series. The "initial fit of a handsewn style shoe should feel snug in the fore foot," the cards say, but shoes will stretch to a correct fit "within a short period of time."

Even Queen Elizabeth II, the U.K.coachshoes are well-known for its cute, fashion appearance,'s Sunday Times reported in May, employs someone to break in her shoes to save Her Majesty from discomfort. (A spokeswoman from the Queen's press office declined to comment.)

Now,Discount edhardyshoes are on sale now at Shop New York. some men's and women's shoe brands are trying to reduce the breaking-in time. Their fear is that people will just relegate their shoes to the back of the closet, never to shop that brand again. While women may joke about wearing killer heels that are uncomfortable, most still cite comfort as a main reason for not buying a brand repeatedly.

A prime zone for discomfort is the forefoot—the area between the ball of the foot and the toes. Cole Haan plans to launch a men's dress shoe this month that protects the forefoot by placing a layer of foam cushioning technology called Lunarlon in the shoe before the sole is attached. The shoe also features a Lunarlon sock liner that runs the full length of the shoe's bottom. In traditional leather dress shoes, sock liners usually only cover the heel area, says Gareth Lewis, Cole Haan's men's design director. In addition, the label designed the outer sole with "flex grooves,Brightly colored chalk turquoisebeadshas been stabilized," lines that help the sole bend with the movement of the wearer's foot.

Johnston & Murphy's XC4 shoe collection,Official IWC store with full collection of Men's and ladies'iwcwatches available to buy online with 0% finance available.Bonding is an approach tohairweavethat lasts for a shorter period of time in comparison to sew-in weave. launched in 2010, uses footbeds—the inside part of the shoe that runs under the bottom of the foot—that contain polyurethane and are molded to conform to the foot. The shoes also have a layer of memory foam. In addition, Johnston & Murphy developed a molded polyurethane outer sole with injected rubber inserts in key spots, which the company says offers more flexibility in the forefoot area than an all-leather sole.

"If there's any break-in time at all, it's a couple of wears at the most," says Jason Jones, vice president of design and development at Johnston & Murphy.

Rather than adding technology, Allen Edmonds subtracted: About six months ago, it took away an inner layer of leather near the top of the instep as part of its collection of "unconstructed shoes." Removing the liner creates "less layers and a softer shoe that wraps around the foot," says Colin Hall, chief marketing officer.

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