When Mark Daniels and his team of designers
at Adidas America laid out a number of alternate uniform options for Nebraska
Athletic Director Tom Osborne, they discovered something that seems fitting
after Osborne’s retirement announcement.
“He can very quickly assess what he likes and doesn’t,” said Daniels, the director of football for Adidas. “And he gets his point across. He can yell in a whisper.”
They discovered something else: Osborne didn’t opt for the safest choice. Not the boldest one, either — the design of which Daniels, with a chuckle, declined to disclose. But considering the black helmet, black accents and all-red uniform, Osborne’s pick went far beyond vanilla.
“If 10 was phenomenally aggressive and one was phenomenally conservative, this was a seven,Panerai replica watches,cheaprolexwatches,replica omega,” Daniels said. “It’s a bold use of color and a bold use of the logo.”
And it’ll be on national TV — along with Wisconsin’s all-white alternate look in the new Adidas “Unrivaled” uniform game. NU-UW — dubbed “The Quick and The Red” — is the first in the series, and Adidas will be bringing a number of reps from its Portland, Ore.-based headquarters for the game.
If Nike grabbed the early alternate uniform spotlight with its guinea pig at Oregon, Adidas — which outfits NU, Michigan, Notre Dame, Texas A&M and UCLA, among other schools — has taken some of the attention with its own spin on the alternate look. The Adidas “Techfit” uniforms — which Daniels said are 30 percent lighter than regular uniforms and offer 17 percent better range of motion — provide the substance behind the style.
The design emphasis: Building on traditional school logos and concepts with bold color, accents and special accessories,Official Chanel store with full collection of Men's and ladies'paneraireplicas. like the new Smoke gloves and shoes that Nebraska and Wisconsin players will wear Saturday. Daniels said a specific department with more than 50 designers, marketing experts and administrators manages the handful of alternate looks each year.
“It’s an all-hands-on-deck effort,” Daniels said.
When the Wolverines showed off their futuristic throwbacks vs. Notre Dame last September — the first night game in Michigan history — Daniels thought Adidas had “nailed it” in concept and design. The centered school logo. The number on the shoulder pad. Bright. Identifiable on TV.
Daniels said that not long after that game Adidas America pinpointed the Nebraska-Wisconsin matchup as an opportunity to build on Michigan’s look. The plan solidified by the end of the last season,supply many cheap nike airmax2009 shoes for you, and Adidas started showing Osborne design concepts. Nebraska coach Bo Pelini, Daniels said, wanted to make sure players and high school prospects would like it.
“Bo asked a lot about athlete feedback,” Daniels said.
Although Adidas didn’t specifically survey Husker players, Adidas reps occasionally attend practice and pose questions about look and fit in that environment.The Design Museum presents iconic French shoe designer guccimenshoes, Osborne rejected a few ideas, approved the current look and the final version was uploaded to YouTube in late July, while Nebraska attended Big Ten media days.
Of all the 2012 YouTube videos featuring alternate uniforms — by Adidas, Nike, any brand — Nebraska’s look remains No. 1 in viewers, Daniels said. Maryland, outfitted by Under Armour, is No. 2. Notre Dame, which is ditching its classic all-gold helmet for a two-tone look in its “Shamrock Series” game vs. Miami, is No. 3. Oregon is fourth.
“He can very quickly assess what he likes and doesn’t,” said Daniels, the director of football for Adidas. “And he gets his point across. He can yell in a whisper.”
They discovered something else: Osborne didn’t opt for the safest choice. Not the boldest one, either — the design of which Daniels, with a chuckle, declined to disclose. But considering the black helmet, black accents and all-red uniform, Osborne’s pick went far beyond vanilla.
“If 10 was phenomenally aggressive and one was phenomenally conservative, this was a seven,Panerai replica watches,cheaprolexwatches,replica omega,” Daniels said. “It’s a bold use of color and a bold use of the logo.”
And it’ll be on national TV — along with Wisconsin’s all-white alternate look in the new Adidas “Unrivaled” uniform game. NU-UW — dubbed “The Quick and The Red” — is the first in the series, and Adidas will be bringing a number of reps from its Portland, Ore.-based headquarters for the game.
If Nike grabbed the early alternate uniform spotlight with its guinea pig at Oregon, Adidas — which outfits NU, Michigan, Notre Dame, Texas A&M and UCLA, among other schools — has taken some of the attention with its own spin on the alternate look. The Adidas “Techfit” uniforms — which Daniels said are 30 percent lighter than regular uniforms and offer 17 percent better range of motion — provide the substance behind the style.
The design emphasis: Building on traditional school logos and concepts with bold color, accents and special accessories,Official Chanel store with full collection of Men's and ladies'paneraireplicas. like the new Smoke gloves and shoes that Nebraska and Wisconsin players will wear Saturday. Daniels said a specific department with more than 50 designers, marketing experts and administrators manages the handful of alternate looks each year.
“It’s an all-hands-on-deck effort,” Daniels said.
When the Wolverines showed off their futuristic throwbacks vs. Notre Dame last September — the first night game in Michigan history — Daniels thought Adidas had “nailed it” in concept and design. The centered school logo. The number on the shoulder pad. Bright. Identifiable on TV.
Daniels said that not long after that game Adidas America pinpointed the Nebraska-Wisconsin matchup as an opportunity to build on Michigan’s look. The plan solidified by the end of the last season,supply many cheap nike airmax2009 shoes for you, and Adidas started showing Osborne design concepts. Nebraska coach Bo Pelini, Daniels said, wanted to make sure players and high school prospects would like it.
“Bo asked a lot about athlete feedback,” Daniels said.
Although Adidas didn’t specifically survey Husker players, Adidas reps occasionally attend practice and pose questions about look and fit in that environment.The Design Museum presents iconic French shoe designer guccimenshoes, Osborne rejected a few ideas, approved the current look and the final version was uploaded to YouTube in late July, while Nebraska attended Big Ten media days.
Of all the 2012 YouTube videos featuring alternate uniforms — by Adidas, Nike, any brand — Nebraska’s look remains No. 1 in viewers, Daniels said. Maryland, outfitted by Under Armour, is No. 2. Notre Dame, which is ditching its classic all-gold helmet for a two-tone look in its “Shamrock Series” game vs. Miami, is No. 3. Oregon is fourth.
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