High income male consumers in the US are heavy online shoppers and represent a "captive audience" for advertisers, new research from digital marketing agency iProspect has shown.
Results from the report, which was conducted with the assistance of market research firm comScore,These turquoisebeads are a complete collection of every model available. suggest that the 19m American males who earn more than $100,000 per year are very familiar with ecommerce services.
In all, 98% of the cohort has previously made a purchase of some kind online, with 67% currently using the services more than once a month.
Moreover, a clear majority (58%) now spend between $500 and $4,There are just so many styles of real and fake runshoes out there that it is near impossible to cover all of them.000 per year on the goods,Wearing shoespumps is an experience in fashion fun. Everyone will comment on your effortlessly hip Hardy shirt. while a hard core,What to consider before you buy gemstonebeads. equating to 40% of those making two or more buys per week, spend over $30,000 annually.
"The data shows that online shopping is the norm rather than the anomaly for the affluent male,Buy pumashoes boot products on TradeTang and high quality air max boot directly from trustworthy Chinese air max boot wholesalers & suppliers." Andrea Wilson, director of digital strategy at iProspect, said.
Brands that found most favour among the group trended towards the automotive and fashion sectors, with Rolex, Louis Vuitton, BMW, Lexus and Mercedes-Benz the top five most-cited companies.
Data from ecommerce-related online searches also revealed a preference for the travel and sports categories, alongside apparel and motoring.
Results from the report, which was conducted with the assistance of market research firm comScore,These turquoisebeads are a complete collection of every model available. suggest that the 19m American males who earn more than $100,000 per year are very familiar with ecommerce services.
In all, 98% of the cohort has previously made a purchase of some kind online, with 67% currently using the services more than once a month.
Moreover, a clear majority (58%) now spend between $500 and $4,There are just so many styles of real and fake runshoes out there that it is near impossible to cover all of them.000 per year on the goods,Wearing shoespumps is an experience in fashion fun. Everyone will comment on your effortlessly hip Hardy shirt. while a hard core,What to consider before you buy gemstonebeads. equating to 40% of those making two or more buys per week, spend over $30,000 annually.
"The data shows that online shopping is the norm rather than the anomaly for the affluent male,Buy pumashoes boot products on TradeTang and high quality air max boot directly from trustworthy Chinese air max boot wholesalers & suppliers." Andrea Wilson, director of digital strategy at iProspect, said.
Brands that found most favour among the group trended towards the automotive and fashion sectors, with Rolex, Louis Vuitton, BMW, Lexus and Mercedes-Benz the top five most-cited companies.
Data from ecommerce-related online searches also revealed a preference for the travel and sports categories, alongside apparel and motoring.
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