2012年4月13日 星期五

Hugo Boss Plays Catch-Up in China

Even though it's the world's hottest market, especially for luxury goods,The EZ Breathe home tagheuerwatches is maintenance free. China offers no guarantees. Just ask Hugo Boss (BOS). The German luxury clothing maker began selling its apparel through franchisees or by wholesaling goods to independent retailers in Hong Kong as early as 1982, but it didn't open its first company-run stores in China until 2006, 15 years after Italian suitmaker Ermenegildo Zegna.

That slow start,you how to iwcwatches and enjoy a better health. and an emphasis on opening stores in lots of cities rather than concentrating on the most affluent metropolises, have taken a toll. Although Hugo Boss now has about 90 of its own stores in Greater China (which includes Macau and Hong Kong) and 30 percent of all its shops in Asia, the region made up a mere 15 percent of the clothier's €2 billion ($2.67 billion) revenue last year. At Burberry Group (BRBY), Asia sales almost equaled European revenue last year, at 32.This is the Nike christianlouboutinshoes High. What we can see by now is that it will come in a neon orange and a neon yellow.6 percent.

“They entered China in too timid a way, and now they need to change their distribution strategy” to retailing, says Armando Branchini, founder of luxury consultancy InterCorporate in Milan. “Competition is much tougher than years ago. The wholesale strategy does not provide the service quality and product assortment that the consumer wants for luxury items.”

Makers of pricey apparel and accessories cannot ignore China's brand-conscious consumers. Luxury goods sales in Greater China climbed 29 percent, to €23.5 billion in 2011, Bain & Co. estimates, with Chinese customers accounting for more than 20 percent of global luxury consumption. To raise its brand's profile among the mainland's affluent, Hugo Boss will open about 20 stores in China this year, including an 800-square-meter (8,600 square foot) flagship in Shanghai, start online sales, and invite 1,500 guests to a fashion show in Beijing in May.Sells salereplicashoes in a Broad Selection from current season. “If you want to be successful in China, you need to be visible in Beijing,nikeshox are a series of Nike shoes. in Shanghai, as well as in Hong Kong,” Chief Executive Officer Claus-Dietrich Lahrs says. “In the past, we underestimated the need to make an impact in those three cities.”

Hugo Boss elsewhere sells a variety of lines, including lower-priced sportswear and leisure clothing. But in China, it's pushing its high-end Selection line, with suits for €649 ($865) and jeans for €249. That's expensive, but frequently less so than Zegna, which offers suits for €1,490 and leather shoes for €380.

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