2015年12月29日 星期二

Chinese Rate Cut and Payment

China offers a prime example of export-led growth that has benefited from learning by doing and by adopting foreign know-how, supported by a complex industrial policy. Arguably, a modern version of mercantilism has been at work. The Global Crisis put an abrupt end to China’s export-led, high growth and large current-account surplus trajectory. In the US, the private sector was forced to de-leverage and lower demands for imports. Other crisis-hit developed countries also cut back on imports. Consequently, the Global Crisis and its aftermath induced rapid Chinese internal balancing, reducing the scope of future reserve hoarding.

In an attempt to revive the Chinese economy, the People’s Bank of China clipped interest rates for the sixth time since November as well as reduced its reserve-requirement ratio for banks. The country’s benchmark lending and deposit rate was cut 25 basis points, while its reserve-requirement ratio for banks dropped 0.5 basis points.

"The idea that this signals even greater weakness in the Chinese economy is flawed, but so is the idea that rate cuts represent a solution to slowing growth,”said Leland Miller, president of China Beige Book International, in an email to NACM. “When firms don't want to borrow, which is the case now, stimulus doesn't work. So while this is certainly a trading event, its effect on the economy will be negligible."

Credit insurer Atradius also released a new report this week that focuses on payment practices in China. It states that 62% of businesses said domestic business-to-business (B2B)“customers have slowed invoice payment due to liquidity problems over the past year.” On average, domestic B2B credit-based sales are 41.8% of local sales, while abroad B2B credit-based sales are 34.2% of the total value of exports. Both figures are notably lower than the average of the other Asia Pacific countries surveyed.

The statistics “confirm that Chinese respondents prefer payment in cash, cash equivalents or on other terms other than chinese trade credit, particularly in transactions with their foreign B2B customers,” the report notes. “This suggests an inconsistent perception of payment default risks arising from domestic and foreign B2B trade.”

On average, domestic B2B customers are given 37 days to pay invoices and foreign B2B customers receive 41 days. Late payments occurred almost as frequently domestically as abroad, and nearly 94% of respondents experienced late payments from their B2B customers over the past year. “The domestic insolvency environment in China is expected to deteriorate in the coming months, as economic growth is cooling down,” the report says.

2015年12月21日 星期一

The 3 C's of Content Marketing

Happy Monday, everyone! This week in news read about the top 5 emerging technology trends, 19 social media facts that every marketer should know, Google Android catching up to Apple in race for mobile ad dollars, and mobile contributed 59% to ad revenue for the first quarter of Facebook. In tips, learn how to increase your social media click-through rates, the three C’s of content marketing, effective, ethical native advertising, and 5 steps to creating a better app… It’s Skimming the News!

NEWS

The Top 5 Emerging Technology Trends of 2014 via Business2 Community

According to Gartner, one result of BYOD is “a doubling or even tripling of the size of the mobile workforce.” Gartner predicts improvements in JavaScript performance will push HTML5 and browser-based enterprise application development environments into the mainstream. Gartner believes the number of mobile apps will grow—while the number of larger applications shrink–with apps becoming smaller and more targeted than more comprehensive applications. Read the full article for the complete list of emerging technology trends.

19 Social Media Facts that Every Marketer Should Know [Video] via Mashable

Over 50% of the world’s population is under 30 years old. 53% of people on Twitter recommend products in their tweets.93% of shoppers’ buying decisions are influenced by social media. 90% of consumers trust peer recommendations whereas only 14% of consumers trust advertisements. The four C’s of digital are creating, curating connecting, and culture. See video for full list of facts.

Google’s Android Catching Up to Apple in Race for Mobile Ad Dollars via AdAge

In a report published Tuesday, mobile-ad platform Opera Mediaworks found that devices running Android sent a greater percentage of ad requests in the first quarter of 2014 than those running Apple’s iOS. The report found that, in the first quarter, Android devices’ share of mobile-ad requests reached 42.8%, up from 31.3%. Over that time iOS’s share fell to 38.2% from 44.5%. After serving 76% of impressions in the first quarter last year, Android and iOS now control 81% of all traffic and 86% of revenue.

Facebook’s Q1: Mobile Contributed 59% of Ad Revenue in Q1 via AdExchanger

Facebook reported first-quarter earnings Wednesday, exceeding analyst estimates with ad revenue growth of 82% to $2.3 billion. In contrast, Google’s Q1 revenues were seven times larger at $15.4 billion, but its growth was only 19%. The number of users accessing Facebook via a mobile device jumped 43% year over year to 609 million globally, and monthly active mobile users surpassed 1 billion for the first time. Mobile now contributes 59% of the company’s total ad revenues, up from 30% in Q1 2013.

TIPS

How to Increase Your Social Media Click-Through Rates via Social Media Examiner

Most businesses make the same mistake in their social media updates: They don’t have a call to action that routes people back to their website. Remember to give fans a reason to click through. To get the most out of your efforts, look at which social updates, blog posts and advertising campaigns your prospective customers have responded well to in the past. Use your landing page to provide more information and another clear, strong call to action and the means to complete that action.

The 3C digital accessories Marketing via Entreprenuer

Be compelling. The information and perspective you provide should feel unlike anything that’s available elsewhere, and it should give your customer pause. Always customize. When publishing your content, it’s important that it feel unique to your customer, specially created to suit their certain kind of needs. Keep consistency. Each piece of content you distribute should be published consistently, with purpose, and with a constant brand voice.

The Essential Guide for Effective, Ethical Native Advertising via Business2Community

To avoid angering your audience, transparency is critical when it comes to native advertising. Strive to educate, inform, or entertain while weaving your brand message subtly into the content. Since kids are less likely to distinguish between advertising and regular content, avoid sponsored ads in children’s publications and websites. Native ads work best when the content is consistent with a brand’s personality, as well as the publisher’s editorial mandate. Finally, provide an opportunity to participate and make customers feel empowered.

Five Steps to Better Apps: A Cookbook for Mobile Application Security via Forbes

Code should be regularly scanned for security vulnerabilities during the development cycle.  Companies that have to go back and add security after development often find that it can be more expensive. Applications produced should be automatically tested as part of a build automation process. All development staff should have received some secure application development security training. Check for security gaps by testing vulnerabilities. Utilize other testing techniques such as penetration testing, infrastructure tests, and risk reviews.


2015年12月14日 星期一

An Overview On E-Scooters

There is absolutely nothing new about electric scooters given that they make their appearances last few years ago. Formerly, 10 miles is all they can go before recharging. It can never go past 12 mph. With improved technology, these mobility devices can attain a top speed of 25 mph. A complete charge can go a maximum of 30 miles. If you’re sick and tired of ridiculous traffic congestion, then they can be the solution. Kids and old individuals are also suitable candidates since these transporters are not heavy.

As a remarkable transport, electric scooter is not only small but additionally stable and safe. The build-in intelligent chip of it adopts aerospace attitude control concept, fuzzy program algorithm and gyroscope system. These systems lower the trouble of learning for newbies and concurrently offer the outstanding speed limit protection for users.

As the wheel is small and portable, it won’t take too much room of the trunk. If users arrive at the hotel, they could place it in the luggage, without stressing to look for a parking spot for it. The exquisite body of an electric powered scooter enables riders to bring it to virtually any part in the world. Rider can even ride it to just take the elevator or ride it from outside to the dormitory directly.

New and advanced level batteries have come up that last longer and can be recharged quickly. This age increase to their usage for vehicles. Another major good reason why electrics scooters have begun to grow in popularity is continually increasing gas prices. It is becoming a growing number of hard for the typical man to own a car and make use of it for leisure purposes.

But remember that not all regions have legalized power-assisted scooters for general public road usage. In addition, age requirements can vary from a province to another. Municipalities might also pass by-laws targeting e-scooters that forbid them from using municipal roads, sidewalks, scooter paths, scooter tracks, and scooter lanes under their legislation.

In conclusion, an electric powered scooter is safer for children’s use than fuel powered ones because they do not have to keep revving the engine. I also favor them since they run with absolutely no emission. Then again you must be aware of a parental concern. You ought to know where your kids ride their scooters the moment they master the control of the transporter.

2015年12月6日 星期日

Things about Taobao

Taobao is the biggest consumer-to-consumer (C2C) e-commerce platform based in China. You can get clothes, accessories, gadgets and even computer hardware taobao at very low (dirt cheap) prices. However, because the website is 100% in Chinese, this may be a barrier to those who want to shop but can’t make heads or tails navigating through the shopping process.

Well, we’re here to help. Here are few things you need to know when shopping at Taobao. We’ll cover how you can navigate this Chinese site, giving you a rough idea of the feedback system, how to use us Tao Bao agent (middleman service), and other factors to consider when purchasing an item.

1. Communication & Translation
Taobao’s navigation, item listing and overall user interface is in Chinese. However you can visit the English version now, or visit Agreetao:http://www.agreetao.com/. You can sear will include English keywords on their listings so, when you search for baby clothes, cardigan and so on, , you will get some results from the search engine.

2. Get Better Search Results
Like most search engines, you can sort results based on certain criterion (filters). At Taobao, you can sort results based on: Popularity, Sales, Seller’s Reputation, Newest Additions, and Price.
Within an item’s listing, you can sometimes choose an option (color or other specifications) as shown below and you can also know the seller's balance stock.

3. How to choosing a Reliable Taobao Seller
In Tao Bao, you need to pick an experienced seller who is trustworthy. To figure this out is to find out how many transactions they have processed, and successfully delivered. This can be viewed at the seller’s profile.
Sellers can also be ranked by buyers. The lowest ranks are hearts, followed by diamonds, blue crowns, and finally yellow crowns. A seller has to earn 5 of each rank before ascending to the next rank.

4. Understanding The Feedback System
You can also tell when they started their shop and the amount of positive feedback they received throughout that time. For us, this feedback is very reliable. Every-time you purchase please check the feedback.
However, if there are no reviews of that particular product, you can check out the seller’s overall feedback by clicking on the seller’s rating (heart, diamond or crown). Scrolling down, you’ll see the feedback given by people who have bought any of the seller’s items. This gives you a grand idea of whether the seller is trustable or not, before you purchase an item from him/her.

5.  Shipping
Most  of Taobao sellers do not ship overseas due to the language barrier and the lack of experience on the subject. Hence you need us to help you collect your item in China, you can send to our warehouse and we will do arrangement for you.

In the process of  purchase, you need to check the item is free domestic shipping service or chargeable. After the payment is made, most of the reseller will send the items within 24H or 72H.

Usually domestic shipment will take 3- 10 days to arrive warehouse house, and we will do necessary arrangement for you.